Use Case: Elevating CPG Brand Experiences with BLCK UNICRN
From Store Shelves to Storyworlds—Activating the Next Generation of Consumer Engagement
🧩 The Challenge:
CPG brands are navigating a fragmented landscape where traditional advertising (TV, static POS, digital banners) struggles to cut through the noise.
Today’s consumers—especially Gen Z and Millennials—crave interactive, purpose-driven, and shareable experiences that connect with their lives.
General Mills and other legacy CPG leaders need ways to:
Stay culturally relevant
Drive engagement beyond the grocery aisle
Launch new products with emotional resonance
Create brand loyalty in a saturated market
💡 The Solution: BLCK UNICRN's Immersive Experience OS
BLCK UNICRN empowers CPG brands to launch creator-powered, immersive campaigns that bring products to life—digitally and physically.
From AR-infused packaging to pop-up taste worlds, we transform everyday CPG interactions into immersive brand moments.
✅ Platform Capabilities for CPG Brands
Talent Marketplace
Collaborate with immersive creators, food artists, AR/VR designers, and experiential producers to build campaigns.
Spaces Marketplace
Activate branded pop-ups in malls, universities, music festivals, and lifestyle venues that match your target audience.
AI WorkflowsGenerate campaign storyboards, social content, and immersive concepts—fast and on-brand.
Fundraising & Sponsorship Tools
Co-create with influencers, chefs, or lifestyle partners to launch limited-edition drops with built-in virality.
Analytics
Track foot traffic, dwell time, share rates, and lift in digital-to-shelf conversions.
🍪 Example Activations for a CPG Brand Like General Mills
1. "Taste the Verse" – AR Breakfast Campaign
An AR cereal box that unlocks collectible story content, music, and games when scanned—connecting consumers to the product in a whole new way.
🎯 Outcome: Higher engagement, earned media, and repeat purchase intent
2. "Flavor Drop Live" – Pop-Up Tasting Experience
A multi-sensory pop-up that lets fans taste and vote on new snack or cereal flavors using immersive tech and brand storytelling. Launch at college campuses or major retail hubs.
🎯 Outcome: Data collection, product validation, and social sharing
3. "Snacktivate the Culture" – Creator-Led Drops
Partner with top TikTok food creators or culinary innovators to design exclusive product experiences, filmed and distributed via the BLCK UNICRN Reality Show or live activations.
🎯 Outcome: Authentic brand integration, creator-led campaigns, new audience reach
📈 Key Benefits for CPG Brands
🚀 Accelerated Campaign Launch – Go live in weeks, not quarters
💰 Reduced Activation Costs – Save 70–90% vs traditional agency production
🌐 Omnichannel Reach – Combine IRL and URL engagement strategies
📊 Real-Time Insights – Track impact across digital and physical channels
🧠 Cultural Relevance – Align with creators and communities driving what’s next
🔗 Let’s Turn Products into Portals.
Ready to turn a cereal box, snack aisle, or flavor drop into the next cultural moment?
Let’s build immersive brand experiences that actually move the needle.