🥣 Use Case: Elevating CPG Brand Experiences with BLCK UNICRN

From Store Shelves to Storyworlds—Activating the Next Generation of Consumer Engagement

🧩 The Challenge:

CPG brands are navigating a fragmented landscape where traditional advertising (TV, static POS, digital banners) struggles to cut through the noise. Today’s consumers—especially Gen Z and Millennials—crave interactive, purpose-driven, and shareable experiences that connect with their lives.

General Mills and other legacy CPG leaders need ways to:

• Stay culturally relevant
• Drive engagement beyond the grocery aisle
• Launch new products with emotional resonance
• Create brand loyalty in a saturated market

💡 The Solution: BLCK UNICRN's Immersive Experience OS

BLCK UNICRN empowers CPG brands to launch creator-powered, immersive campaigns that bring products to life—digitally and physically.

From AR-infused packaging to pop-up taste worlds, we transform everyday CPG interactions into immersive brand moments.

✅ Platform Capabilities for CPG Brands

• Talent Marketplace Collaborate with immersive creators, food artists, AR/VR designers, and experiential producers to build campaigns.

• Spaces Marketplace Activate branded pop-ups in malls, universities, music festivals, and lifestyle venues that match your target audience.

• AI Workflows Generate campaign storyboards, social content, and immersive concepts—fast and on-brand.

• Fundraising & Sponsorship Tools Co-create with influencers, chefs, or lifestyle partners to launch limited-edition drops with built-in virality.

• Analytics Track foot traffic, dwell time, share rates, and lift in digital-to-shelf conversions.

🍪 Example Activations for a CPG Brand Like General Mills

1. "Taste the Verse" – AR Breakfast Campaign

An AR cereal box that unlocks collectible story content, music, and games when scanned—connecting consumers to the product in a whole new way.

🎯 Outcome: Higher engagement, earned media, and repeat purchase intent

2. "Flavor Drop Live" – Pop-Up Tasting Experience

A multi-sensory pop-up that lets fans taste and vote on new snack or cereal flavors using immersive tech and brand storytelling. Launch at college campuses or major retail hubs.

🎯 Outcome: Data collection, product validation, and social sharing

3. "Snacktivate the Culture" – Creator-Led Drops

Partner with top TikTok food creators or culinary innovators to design exclusive product experiences, filmed and distributed via the BLCK UNICRN Reality Show or live activations.

🎯 Outcome: Authentic brand integration, creator-led campaigns, new audience reach

📈 Key Benefits for CPG Brands

• 🚀 Accelerated Campaign Launch – Go live in weeks, not quarters
• 💰 Reduced Activation Costs – Save 70–90% vs traditional agency production
• 🌐 Omnichannel Reach – Combine IRL and URL engagement strategies
• 📊 Real-Time Insights – Track impact across digital and physical channels
• 🧠 Cultural Relevance – Align with creators and communities driving what’s next

🔗 Let’s Turn Products into Portals.

Ready to turn a cereal box, snack aisle, or flavor drop into the next cultural moment?

Let’s build immersive brand experiences that actually move the needle.

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